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YouTube strategy, with the evidence shown
Articles for founders and marketers who run YouTube as a pipeline. Each one separates what YouTube confirms, what research supports, and what is our own operating heuristic, and states its limits.
Written by Hussein Okasha, YouTube strategist · Published · Last updated
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Evidence-based articles
- 5 min readYouTube lead generation for founder-led businesses: what the evidence supportsHow founder-led businesses turn a YouTube channel into a lead pipeline: the funnel mechanics, the metrics that matter, and three real channel case studies with their limits.
- 4 min readWhy your business YouTube channel is not growing: a diagnostic in orderA diagnostic order for stalled business YouTube channels: audience fit, packaging, retention, then distribution. Includes clearly labeled operator thresholds and evidence limits.
- 3 min readHow YouTube recommendations work: what is confirmed vs what is inferredA sourced breakdown of the YouTube recommendation system: what YouTube confirms, what Google research papers describe, and what creator folklore claims without evidence.
- 3 min readYouTube hooks and intros: what the research supports and what it does notA sourced guide to YouTube hooks and intros: what Ovsiankina and Zeigarnik research does and does not show, a hook diagnostic, and a repeatable test plan.
- 3 min readYouTube titles: what experiment data actually showsWhat large headline experiments (Upworthy archive) show about negative words, pronouns, and curiosity gaps, why prediction is weak, and how to test titles on YouTube.
- 3 min readYouTube GEO: making videos easier for AI answer engines to citeWhat generative engine optimization research shows, what it does not, and a description and metadata checklist that makes YouTube videos easier for AI systems to retrieve and cite.
- 3 min readShorts to long-form: building a funnel that does not leakHow to use Shorts to feed long-form and offers without attracting the wrong audience: a funnel structure, a diagnostic ratio labeled as heuristic, and a multi-channel case study.
- 8 min readHow we turn YouTube data into decisions with the YT.agency ExtensionWhat data the YT.agency Extension collects (44 video fields, 19 comment fields, transcripts, channel snapshots), how much, and which agency decisions it informs.